SEO Backlinks and Link Building
General information about SEO Backlinks and Link Building
What is SEO Backlinks and Link Building?
What is a backlink?
Backlinks are usually texts that you click on to redirect you to another web page. These are effectively incoming backlinks from one website to the next and are also referred to as inward links, inbound links, incoming links or backlinks.
Backlinks are extremely important in search engine optimization (SEO) and search engine ranking. A backlink usually consists of two parts the URL and the anchor text.
Backlinks can either be text links or image links. A backlink performs two very specific functions.The link ensures that the linked website’s reputation improves. Link popularity is a simple measure of link numbers and plays a main factor involved in search engine ranking. Google and other search engines examine anchor texts. If the anchor text is related to the topic of your website, then your site will achieve better rankings.
Why do I need to buy backlinks?
Backlinks are crucial for most websites because every time another web page links to your site, it gets a vote in googles eyes. This will move your website higher in the SERPs (Search Engine Result Pages). If you’re adopting a search engine optimization strategy, then backlinks should be a vital part of it. Accumulating more backlinks will help you move up the rankings in search engines like Yahoo, Google and Bing.
How much time does it take to see effects on rankings?
It depends on the competition in your niche. It can go from 1 week to 6 months.
How do I find out how many backlinks my site has?
Websites like majestic seo or ahrefs.com will help you to get an idea of how many backlinks your website has. Remember that these websites crawl the web using their own bots. This means that their search capability is limited, so they may only find 30 to 50 percent of your site’s backlinks.
What type of backlinks should you buy?
If you think you need only one type of link for your website, then think again! It’s important to diversify your link building exercises because algorithms change often. Get links from as many link platforms as possible like
Web 2.0 (Drupal, Joomla, Elgg etc. )
Bookmarks (Pligg, Scuttle, Elgg, PhpDug etc. )
Wikis (MediaWiki, Wakka etc.)
Comments (WordPress, Joomla, Buddypress etc.)
Social Signals (Facebook, Twitter, G+, LinkedIn, Reddit etc.).
What is backlink diversity?
Backlink diversity means that you should have different sources that link back to your website. This makes it look more natural and organic to search engines. Services like link pyramids and link wheels come in handy in these cases. Tiered backlinking can help you to draw more power to your backlinks. If your link building strategy involves links redirecting to your money site, then you can purchase highly respected backlinks like Web 2.0, Wikis, Bookmarks, Comments, Socials Signals, GOV and EDU links. They are able to pass a great deal of link juice to your website without risking penalties.
Can I buy backlinks of any type?
You can certainly buy all types of backlinks. But there is no fixed price, so some backlinks cost more than others. This compels you to spend a significant amount of time scoping out economical backlink solutions. Finding economical solutions also requires you to consider purchasing quality backlinks instead of buying harmful links. We can help you by providing internet marketing solutions and quality link building services at a fraction of the cost of other firms.
Purchasing backlinks vs. doing it yourself
Many inexperienced webmasters either leave their websites with no backlinks or take matters into their own hands. If you are a novice, then this SEO strategy could do more harm than good for your business and ruins your chances of listing on the first page of Google, Yahoo and Bing. It’s always best to rely on professionals like us that do this for a living.
What is Link Juice?
When a site links to your website, Google considers this as a vote or an endorsement of your web page. Google considers all these link votes and draws its own conclusions about the significance of your web page. This is the rationale behind the Pagerank concept. When an external website links to your website or when you internally link from one page to another on your website , your page is given Pagerank points. This is known as link juice transfer.
The link juice amount is dependent on two factors:
- Pagerank of the link giving website.
- The total number of outbound links (OBL=OutBound Links) on the link giving website.
Link juice is usually spread between all outbound links.
Example: If you get a link from a site with Pagerank 5 and the site have 10 external links. Means that the website links to your site and to 9 other sites. Now the link juice is spread between these 10 external links and you get only 1/10 of the Pagerank 5 juice. So the lower the external link count (OBL) the more link juice you will receive.
What is dofollow / nofollow ?
Nofollow links don’t allow their links to be followed by search engine bots. This means that if a web page owner is linking back to you with a nofollow link, then it will not pass through link juice. Only people will be able to follow these links.
Important Notice: Recently Google announced that they would count nofollow backlinks as outgoing links in terms of distribution of your website’s Pagerank.
A nofollow link becomes nofollow when you add the rel=”nofollow” tag to the linking HTML code
Example of Nofollow Link:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
On the other hand, dofollow backlinks enable all search engines to follow them for reaching a website, giving you more link juice by providing you with a backlink. If a website owner links back to you with a dofollow link, search engines and people will be allowed to follow the link. The best dofollow link is a backlink where it is allowed to place a keyword as your anchor text. Means, when you get a high PR dofollow backlink, you should use specific keywords as your anchor text to gain a push in rankings.
Example of Dofollow Link:
Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.
How can Social Media be used for SEO?
Social media offers opportunities for acquiring social mentions and backlinks to your web page. These perfectly tied in with your website’s social media campaigns. Social media campaigns have now become extremely popular and they are increasing on the Internet, complementing SEO campaigns perfectly.
Using social media presents a unique opportunity to build advocates around your product and to build trust in your website. You can use social signals for your link building campaign. This means that if your site goes viral , many other websites will report about your site/topic/product/blog post and will link back to it.
Google knows that if a website gets a ton of hits and social signals, it is a legitimate site and can collect plenty of backlinks at this. When you know this fact, you can easily build backlinks and social signals for your website at the same time. The social signals will justify your link building efforts. This can help avoiding a google penalty while building a lot of links at the same time.
What is On-page SEO?
When it comes to SEO, On -page optimization refers to specific factors that will have an impact on the ranking of your web page. These may either be controlled by you or by the coding of your web page. On-page optimization examples include HTML code, keyword placement, meta tags, keyword density and much more. On-page SEO means that you can apply certain website settings to make sure it is optimized for search engines.
Here are some on -page SEO tips to help you:
- Content must be high quality and constantly fresh.
- URL structures must be proper.
- Descriptions and titles must be optimized.
- Websites navigation must be user-friendly.
- Internal links need to be optimized.
- Text must be properly formatted with proper font sizes like h1,h2,bold.
- Personal 404 error pages or correct forward in case of 404 not found error.
- Pages must be quick to load and user-friendly.
- Images should be properly optimized for a website and include the alt tag.
- Web pages should have Google Authorship verification.
- Links to external sites must be unbroken and helpful to the user.
You can check your On-page SEO here:
Load time: https://gtmetrix.com/
On-page analysis: http://seorch.eu/
On-page analysis: https://seositecheckup.com/
Google Insights: https://developers.google.com/speed/pagespeed/insights/
What is Off-page SEO?
Different from On-page SEO, Off-page SEO relies on activities conducted outside web page boundaries.
This includes :
- Link Building
- Social Media
- Social Bookmarking
Link building is the most effective method of Off-page SEO. By building backlinks to your website from external sources, you are attempting to gather more votes. So you really need to buy backlinks if you want to win the game. This will help you sidestep your competition to rank higher in search engines as part of your overall SEO strategy for your website.
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